Sour is the new salt. We’ve somewhat forgotten it, but vinegar is a surprisingly good alternative to salt. And that’s timely, because 85% of people in the Netherlands consume too much salt. Reducing salt intake is better for your health, especially for your kidneys. That’s why, together with vinegar maker Tromp & Rueb and the Dutch Kidney Foundation, we created the Zuurvaatje: a handcrafted reminder that encourages you, at the table, to choose vinegar instead of salt more often.
Het Zuurvaatje was featured across a wide range of leading media outlets, including de Volkskrant, De Telegraaf, AD, and Trouw, as well as Men’s Health, Editie NL, Omroep MAX, and NPO Radio 1, 2, and 5.
Het Zuurvaatje was featured across a wide range of leading media outlets, including de Volkskrant, De Telegraaf, AD, and Trouw, as well as Men’s Health, Editie NL, Omroep MAX, and NPO Radio 1, 2, and 5.
︎ Art-direction & design, met Wilmar Versprille
︎ Photography Rutger Geleijnse
︎ Design Willem Zwiers for Cor Unum
︎ Photography Rutger Geleijnse
︎ Design Willem Zwiers for Cor Unum
