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	<title>Joostleek.nl </title>
	<link>https://joostleek.nl</link>
	<description>Joostleek.nl </description>
	<pubDate>Tue, 02 Jun 2026 11:28:16 +0000</pubDate>
	<generator>https://joostleek.nl</generator>
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	<item>
		<title>DeWeideFestival</title>
				
		<link>https://joostleek.nl/DeWeideFestival</link>

		<pubDate>Tue, 02 Jun 2026 09:15:28 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

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		<description>
	

	Visual design &#38;amp; art-direction for de Weide Festival. I used left-over bits and pieces of last years posters and photos. Also added some dried local ‘weide flowers’ found on the festival site. &#38;nbsp;


	&#38;nbsp;
	︎ Art-direction &#38;amp; design
	


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		<title>Kom in de Kas</title>
				
		<link>https://joostleek.nl/Kom-in-de-Kas</link>

		<pubDate>Thu, 28 May 2026 08:32:28 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

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		<description>
	

	Campaign for Kom in de Kas 2026.&#38;nbsp;
	&#38;nbsp;
	︎ Art-direction &#38;amp; design, met Wilmar Versprille
	︎ Illustration Maxim de Gilder&#38;nbsp;
	︎ Animation&#38;nbsp;Thomas de Gilder



	
	
	

	
	

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	<item>
		<title>Zuurvaatje</title>
				
		<link>https://joostleek.nl/Zuurvaatje</link>

		<pubDate>Tue, 06 Jan 2026 14:29:41 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

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		<description>
	

	Sour is the new salt. We’ve somewhat forgotten it, but vinegar is a surprisingly good alternative to salt. And that’s timely, because 85% of people in the Netherlands consume too much salt. Reducing salt intake is better for your health, especially for your kidneys. That’s why, together with vinegar maker Tromp &#38;amp; Rueb and the Dutch Kidney Foundation, we created the Zuurvaatje: a handcrafted reminder that encourages you, at the table, to choose vinegar instead of salt more often.Het Zuurvaatje was featured across a wide range of leading media outlets, including de Volkskrant, De Telegraaf, AD, and Trouw, as well as Men’s Health, Editie NL, Omroep MAX, and NPO Radio 1, 2, and 5.


	&#38;nbsp;
	︎ Art-direction &#38;amp; design, met Wilmar Versprille
	︎ Photography Rutger Geleijnse&#38;nbsp;
	︎ Design Willem Zwiers for Cor Unum&#38;nbsp;







	
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		<title>FoodCabinet </title>
				
		<link>https://joostleek.nl/FoodCabinet</link>

		<pubDate>Tue, 02 Jun 2026 11:28:16 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

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	New visual identity for creative agency Food Cabinet. We used the visual language as found on labels in your food cabinet.&#38;nbsp;


	&#38;nbsp;
	
	



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	&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/db9eaae2339739b699599dff3a739fd32dd8bb26eac4d5b72ed5f4aa6c28552d/FoodCabinet_FoodCabernet.jpg" data-mid="249019312" border="0"  src="https://freight.cargo.site/w/1000/i/db9eaae2339739b699599dff3a739fd32dd8bb26eac4d5b72ed5f4aa6c28552d/FoodCabinet_FoodCabernet.jpg" /&#62;
	&#60;img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/b3f1e225d26cbe14864cfeac1961096299bf473c7b02a63bb8439952f4697669/FoodCabinet__31.5x.png" data-mid="249019319" border="0"  src="https://freight.cargo.site/w/1000/i/b3f1e225d26cbe14864cfeac1961096299bf473c7b02a63bb8439952f4697669/FoodCabinet__31.5x.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Garly</title>
				
		<link>https://joostleek.nl/Garly</link>

		<pubDate>Wed, 05 Mar 2025 14:36:22 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/Garly</guid>

		<description>
	

	

	Branding for Garly - Naked Garlic.&#38;nbsp;
	&#38;nbsp;
	︎ At Higuita Amsterdam &#38;nbsp;

	
	

&#60;img width="2880" height="1491" width_o="2880" height_o="1491" data-src="https://freight.cargo.site/t/original/i/b132248ba0f4dcaf29e74380b669c75182ed52c138e9aeb17f703e03b44a47a2/Header.jpg" data-mid="227696590" border="0"  src="https://freight.cargo.site/w/1000/i/b132248ba0f4dcaf29e74380b669c75182ed52c138e9aeb17f703e03b44a47a2/Header.jpg" /&#62;

	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9e7f789bd09f70727bfd6fefe65c8b235e41285d3ba281bc80988c14e220a3d9/Image---Double.jpg" data-mid="227696601" border="0"  src="https://freight.cargo.site/w/1000/i/9e7f789bd09f70727bfd6fefe65c8b235e41285d3ba281bc80988c14e220a3d9/Image---Double.jpg" /&#62;
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d76323cf251b252396afe951219b95473e130ea8ed1862eb04afefd99b88c73b/Image---Double-1.jpg" data-mid="227696596" border="0"  src="https://freight.cargo.site/w/1000/i/d76323cf251b252396afe951219b95473e130ea8ed1862eb04afefd99b88c73b/Image---Double-1.jpg" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3eff359ded1bf033e8e94092415b8eff4fe5f16f474146a89d255af659e3d9e3/Image---Double-copy.jpg" data-mid="227789971" border="0"  src="https://freight.cargo.site/w/1000/i/3eff359ded1bf033e8e94092415b8eff4fe5f16f474146a89d255af659e3d9e3/Image---Double-copy.jpg" /&#62;
	&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/edd7635e4260f173bee83c1a8259408b462dde01945ca6379e08033119f3382b/Garly.gif" data-mid="227791399" border="0"  src="https://freight.cargo.site/w/800/i/edd7635e4260f173bee83c1a8259408b462dde01945ca6379e08033119f3382b/Garly.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>MR JEALOUSY</title>
				
		<link>https://joostleek.nl/MR-JEALOUSY</link>

		<pubDate>Fri, 27 Jun 2025 10:33:44 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/MR-JEALOUSY</guid>

		<description>
	

	

	I came up with the idea Mr. Jealousy would be the perfect brand to 'sponsor' the transition on these screens between different advertisements and animations. In Ocean Outdoor's digital out-of-home screens, we managed to adapt the advertisement and animation feed. Between each video, the Mr. Jealousy blinds slide in, close, and open again.Every six seconds, new, brightly colored blinds fall over the next advertisement. After this, the slats open again and the next advertisement can be seen. In this way, the streetscape gets some color and this brand attracts all eyes at a moment you don't expect. No copy. Just product. As smooth as it gets.


	&#38;nbsp;
	︎ At Higuita Amsterdam &#38;nbsp;
	︎ Bronze at Digital Creative Competition




	&#60;img width="1752" height="1192" width_o="1752" height_o="1192" data-src="https://freight.cargo.site/t/original/i/4887e1cc4e6cab37706f2b7a35d675f2ccb1c90a352da39bf48ee79247827d96/ezgif-7d02600914e2e1.jpg" data-mid="235100115" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4887e1cc4e6cab37706f2b7a35d675f2ccb1c90a352da39bf48ee79247827d96/ezgif-7d02600914e2e1.jpg" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c1aca59d8af88ea1951a02618f71f79137146109eb0516df44d2aa5553f0b792/mr-jealousy-drieluik-1.png" data-mid="242604220" border="0"  src="https://freight.cargo.site/w/1000/i/c1aca59d8af88ea1951a02618f71f79137146109eb0516df44d2aa5553f0b792/mr-jealousy-drieluik-1.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b359d475d2b1e0a77e55b4269492ecf0e33bbb841eb58d29a81a6e515c2dc805/mr-jealousy-drieluik-2.png" data-mid="242604221" border="0"  src="https://freight.cargo.site/w/1000/i/b359d475d2b1e0a77e55b4269492ecf0e33bbb841eb58d29a81a6e515c2dc805/mr-jealousy-drieluik-2.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd9b99af4cccc62f196b0ca0b69dbbac395fae4ad85ffea824cc7eddf6c4d5d7/mer-jealousy-drieluik-3.png" data-mid="242604219" border="0"  src="https://freight.cargo.site/w/1000/i/dd9b99af4cccc62f196b0ca0b69dbbac395fae4ad85ffea824cc7eddf6c4d5d7/mer-jealousy-drieluik-3.png" /&#62;
&#60;img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/622130e934fd29a288ea784df40bbdd43eb98f4a9dc7875cab25d00fe5c6ad0f/Mockup-4x5-copy.gif" data-mid="242604730" border="0"  src="https://freight.cargo.site/w/1000/i/622130e934fd29a288ea784df40bbdd43eb98f4a9dc7875cab25d00fe5c6ad0f/Mockup-4x5-copy.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Fairphone</title>
				
		<link>https://joostleek.nl/Fairphone</link>

		<pubDate>Mon, 09 Jan 2023 15:30:14 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/Fairphone</guid>

		<description>
	

	Fairphone initially briefed us on a productvideo for the new Fairphone 5, but we turned it into a 60” video you might just want to watch till the end. Look out for the perfect loop at the end.&#38;nbsp;
	&#38;nbsp;
	︎ At Higuita Amsterdam &#38;nbsp;︎ Directed by RubenPaulRuben





	



	

	
	
</description>
		
	</item>
		
		
	<item>
		<title>Seepje</title>
				
		<link>https://joostleek.nl/Seepje</link>

		<pubDate>Tue, 04 Mar 2025 09:21:51 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/Seepje</guid>

		<description>
	

	New identity for Seepje.&#38;nbsp;
	&#38;nbsp;
	︎ At Higuita Amsterdam &#38;nbsp;





	



	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/75e1c656dafff4721ac4fc7880c767660da2a077236fe11cac48be7d0a459669/Seepje_identity_Logo.gif" data-mid="227616538" border="0" data-draggable src="https://freight.cargo.site/w/800/i/75e1c656dafff4721ac4fc7880c767660da2a077236fe11cac48be7d0a459669/Seepje_identity_Logo.gif" /&#62;
	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/67059305aa75ceec99b2b71ba6ae400fc06ec343af62a2e3e604010be4784733/Seepje_identity_Logo_2.gif" data-mid="227616537" border="0" data-draggable src="https://freight.cargo.site/w/800/i/67059305aa75ceec99b2b71ba6ae400fc06ec343af62a2e3e604010be4784733/Seepje_identity_Logo_2.gif" /&#62;

	&#60;img width="3679" height="4598" width_o="3679" height_o="4598" data-src="https://freight.cargo.site/t/original/i/86d73945fe67c6607d9bb039759280ae55e2a78b4a21bb8dd3eb427c1be419e1/20240322-still-life-Seepje-027-min.jpg" data-mid="227618113" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/86d73945fe67c6607d9bb039759280ae55e2a78b4a21bb8dd3eb427c1be419e1/20240322-still-life-Seepje-027-min.jpg" /&#62;
	&#60;img width="3982" height="4977" width_o="3982" height_o="4977" data-src="https://freight.cargo.site/t/original/i/3c1127720f7926b26cdc284a9d5c51865785cb54837171a46befecc88104cf2f/20240322-still-life-Seepje-016-2-min.jpg" data-mid="227618110" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/3c1127720f7926b26cdc284a9d5c51865785cb54837171a46befecc88104cf2f/20240322-still-life-Seepje-016-2-min.jpg" /&#62;

	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/bf575032427c199a02a7403c87b81dc73b2bd3ab19705888608e2bae682e6db1/Seepje_identity.gif" data-mid="227616540" border="0" data-draggable src="https://freight.cargo.site/w/800/i/bf575032427c199a02a7403c87b81dc73b2bd3ab19705888608e2bae682e6db1/Seepje_identity.gif" /&#62;
	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fd1f2c316151607feaeb6199b68c867a892f5b0cf93bb1c6a15fed043734f7fc/Seepje_identity_Uitingen.GIF" data-mid="227616539" border="0" data-draggable src="https://freight.cargo.site/w/800/i/fd1f2c316151607feaeb6199b68c867a892f5b0cf93bb1c6a15fed043734f7fc/Seepje_identity_Uitingen.GIF" /&#62;

	
	
</description>
		
	</item>
		
		
	<item>
		<title>Professional stickerpack</title>
				
		<link>https://joostleek.nl/Professional-stickerpack</link>

		<pubDate>Mon, 09 Jan 2023 19:46:32 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/Professional-stickerpack</guid>

		<description>
	
	


	

	At Higuita we created this professionally designed stickerpack. It contains 12 adhesive stickers to visually enhance any object.
 
	&#38;nbsp;&#38;nbsp;
	︎ At Higuita Amsterdam - with Ewoudt Boonstra


	&#60;img width="1081" height="1601" width_o="1081" height_o="1601" data-src="https://freight.cargo.site/t/original/i/988c9b029aec8ffc24377f77fe3bf8705648cb1d980855bd1784e189b5619fc0/Stickershoot_DEF_3.jpg" data-mid="208752350" border="0"  src="https://freight.cargo.site/w/1000/i/988c9b029aec8ffc24377f77fe3bf8705648cb1d980855bd1784e189b5619fc0/Stickershoot_DEF_3.jpg" /&#62;


	&#60;img width="1081" height="1601" width_o="1081" height_o="1601" data-src="https://freight.cargo.site/t/original/i/6a1ff1b8dfa7d40958de655f0a172798ad807c40a97ac2fbdec60fce35a9977d/Stickershoot_DEF_1.jpg" data-mid="208752348" border="0"  src="https://freight.cargo.site/w/1000/i/6a1ff1b8dfa7d40958de655f0a172798ad807c40a97ac2fbdec60fce35a9977d/Stickershoot_DEF_1.jpg" /&#62;
	&#60;img width="1081" height="1601" width_o="1081" height_o="1601" data-src="https://freight.cargo.site/t/original/i/c18958cdc695c5d1c55a20afe26868153dc75475e24f6c2eba87f1a82b6285e7/Stickershoot_DEF_2.jpg" data-mid="208752349" border="0"  src="https://freight.cargo.site/w/1000/i/c18958cdc695c5d1c55a20afe26868153dc75475e24f6c2eba87f1a82b6285e7/Stickershoot_DEF_2.jpg" /&#62;

	&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c235edd17541fe581c97a0d3aa8d4ed0ca69567222992d322ad88c5039d1c6a0/StickerSheet-01.png" data-mid="164124656" border="0"  src="https://freight.cargo.site/w/1000/i/c235edd17541fe581c97a0d3aa8d4ed0ca69567222992d322ad88c5039d1c6a0/StickerSheet-01.png" /&#62;&#60;img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/8765d0ba8c7db3a9b3fb08a5dd083712d4176065e80055978cf9df424119fa15/StickerSheet-02.png" data-mid="164124304" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8765d0ba8c7db3a9b3fb08a5dd083712d4176065e80055978cf9df424119fa15/StickerSheet-02.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Rec Sound Visual Identity</title>
				
		<link>https://joostleek.nl/Rec-Sound-Visual-Identity</link>

		<pubDate>Thu, 11 Apr 2024 14:36:40 +0000</pubDate>

		<dc:creator>Joostleek.nl </dc:creator>

		<guid isPermaLink="true">https://joostleek.nl/Rec-Sound-Visual-Identity</guid>

		<description>
	An audio-visual identity (for the hearing impaired) for audio engineers Rec Sound.&#38;nbsp;
ADCN Awards finalist.
	︎ At Higuita Amsterdam - with Ewoudt Boonstra
︎ Visit

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b9ddf34ff1cbbc0932de65d19b5b275c4f934f45cd78e176ec51b790ca7620a/Macbook_Mockup.jpg" data-mid="209034115" border="0"  src="https://freight.cargo.site/w/1000/i/8b9ddf34ff1cbbc0932de65d19b5b275c4f934f45cd78e176ec51b790ca7620a/Macbook_Mockup.jpg" /&#62;

	&#60;img width="2304" height="2752" width_o="2304" height_o="2752" data-src="https://freight.cargo.site/t/original/i/94ac525ee4de76e1c100349e875cf216d2a0a616d7860668e1592b1d6d2198c1/Image---Triple-1.jpg" data-mid="208983103" border="0"  src="https://freight.cargo.site/w/1000/i/94ac525ee4de76e1c100349e875cf216d2a0a616d7860668e1592b1d6d2198c1/Image---Triple-1.jpg" /&#62;
	&#60;img width="2304" height="2752" width_o="2304" height_o="2752" data-src="https://freight.cargo.site/t/original/i/2fa6bb2dac46e7b6d733007fee68137ad3c4db1b2dfacde1bf1f2625639f5e83/Image---Triple-1.jpg" data-mid="208983104" border="0"  src="https://freight.cargo.site/w/1000/i/2fa6bb2dac46e7b6d733007fee68137ad3c4db1b2dfacde1bf1f2625639f5e83/Image---Triple-1.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3553533078c6674ec4b3af0dd76dcf17fa4bdb75f0c8892d2fc882221807641e/RecSound_Visitekaart-copy.jpg" data-mid="208754512" border="0"  src="https://freight.cargo.site/w/1000/i/3553533078c6674ec4b3af0dd76dcf17fa4bdb75f0c8892d2fc882221807641e/RecSound_Visitekaart-copy.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bf4393a686bb44f75b025c06761a04a3369b298a29fedc6a99666cb9a154e37e/iPhoneMockup.jpg" data-mid="209034114" border="0"  src="https://freight.cargo.site/w/1000/i/bf4393a686bb44f75b025c06761a04a3369b298a29fedc6a99666cb9a154e37e/iPhoneMockup.jpg" /&#62;</description>
		
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